Brand

For a long time, marketing support has felt unnecessarily complicated for small businesses. You either hire an agency on a monthly retainer, commit to long contracts, or try to figure everything out yourself between running the business, answering emails, and actually serving customers. I wanted to build something different. At Vela Strategy, many of my services are designed as one-off products — simple, focused pieces of support you can purchase when you need them, much like

Many small businesses treat social media like a digital shop front. They expect it to directly generate sales. That approach is one of the biggest reasons social media underperforms. Social media is not designed to be a checkout point. It is designed to create awareness, trust, and familiarity over time. Social media is a discovery channel, not a sales channel People do not wake up intending to buy from Instagram or LinkedIn. They scroll to: Be entertained Learn something Sta