Social Media Strategy & Paid
Media Systems
Build a social presence that actually drives growth - combining smart organic content, cost-effective paid media, and simple systems that keep you consistent long-term.
Social Media
So what?
You don’t just need someone to post for you - you need a system that works without you.
I build tailored social media plans, templates, and content structures that make consistency easy (and teach you how to use them).
So whether you retain me or go solo, you’ll always know exactly what to post, when, and why.
Groovy House of Yoga – Event Launch Campaign (Sold-Out Yoga Event)
Overview
Groovy House of Yoga is a young wellness brand blending yoga, movement, and community with a more expressive, festival-inspired identity. Their aesthetic sits somewhere between funky, free-spirited wellness culture and ethereal, Burning Man-style energy - less clinical yoga studio, more immersive experience rooted in music, atmosphere, and connection.
As a relatively new brand, they were preparing for a flagship event over the May bank holiday weekend. This was a key moment for them to establish presence, build momentum, and demonstrate that their concept could translate into a fully attended, live experience.
However, as an early-stage business, they had limited existing video content and were still developing their visual identity in a way that could reliably support consistent promotional output.
Challenge
The brand had minimal organic video content available, which made it difficult to create authentic promotional material at scale. There was also uncertainty around whether the event would reach full capacity due to brand infancy and low prior awareness.
Approach
To overcome this, I worked with the available footage provided by the founder and combined it with carefully selected stock video that maintained an organic, non-overproduced feel.
From this, I created a small set of short-form promotional videos designed specifically for social media distribution.
The campaign was timed strategically around payday, when purchase intent was expected to be higher.
Each video was boosted with a modest paid spend of £10 per asset (£30 total budget).
Outcome
The campaign directly contributed to a complete sell-out of the event.
Despite limited initial content and a very lean budget, the combination of creative repurposing and targeted paid amplification delivered a 100% return in terms of event capacity (sold out).
Key Learnings
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Even minimal content can be transformed into effective marketing assets with the right creative approach
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Strategic timing (payday) significantly improves conversion potential
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Small, targeted paid boosts can outperform larger unfocused spend when content is strong and relevant
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Lean execution can still deliver full commercial outcomes for early-stage brands